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Time Out Sony Icon to Icon Run

Feb 17, 2015 | Running | 2 comments

photo (17)

If you were in London last week and happened to pick up a copy of Time Out magazine (or if you follow me on ANY social media channels!), you might have come across my smiling face talking about running. More specifically, talking about running at one of the Time Out Sony runs taking place across the capital over the next few weeks. The free runs have been organised by Sony to promote the new Sony Xperia phones, helping you ‘unlock your fitness potential’!

Anything promoting fitness and I’m in!

On Sunday I took my friend Loz along with me to test out the first #Runyourway  Icon to Icon run through London, to help get a feel for the event before ‘my’ event on the 3rd March! It was also the perfect opportunity to test out the Sony Xperia’s camera whilst on a sightseeing run around East London.

We started our run in Shoreditch with a warm up from the lovely Charlie Dark (of Run Dem Crew), before splitting into pace groups. Amusingly we were asked for our 10K times, which they started at sub 35mins for our ‘fun run’. Loz and I settled into a medium pace group and we took off for our first meeting point; Tower Gateway station opposite the Tower of London. We took a shortcut through Liverpool St Station- much to the amusement (I think) of the rail passengers.

Sony Liverpool St station

Sony Tower Bridge

Sony archway

SOny selfie

From there we ran over Tower Bridge, up and around The Scoop a few times, before stopping at HMS Belfast for some photos. From there it was up to The Tate Modern, over Millenium Bridge, and onto St Pauls, before returning back to the start.

Sony Run the scoop

Sony Millenium Bridge

Sony The Shard

Sony The Gherkin

It was a gorgeous evening, with the perfect sunset for photos of London’s iconic landmarks- and we had numerous photo  opportunities along the 9km route! I was so impressed by the quality of the Sony’s camera, particularly for the scenic shots. Many of them look like they were taken from an SLR, not from a camera phone whilst running!

Sony St Pauls

After an 8 miler on Saturday, and this 9km on Sunday, I feel like I’ve finally got my running legs back, and it feels great! Bring on the Disney Princess challenge this weekend…

I was given a Sony Xperia as part of my partnership with Time Out and Sony. Sign up to the Sony Rave Run with me here. 


  1. Pam and Christine

    When we have visited London, we have sometimes picked up the Time Out magazine. How awesome to be featured in it as a runner. Looks like you had a great day for the run and I love seeing all the iconic sights. My goal is to run London Marathon 2016 and while I have a “good for age” time, not sure it will work since I live in the states.

  2. eastendrunner

    Ah Pam good for age only applicable for uk residents.


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