In May I set myself the goal of blogging everyday in June – 30 blog posts in 30 days. I didn’t quite make it due to travel and poor wifi on a few occasions, but I’m pretty proud to have published 29 posts since the 1st June.
I had two aims;
Firstly, to see if blogging everyday increased my page views and unique user numbers. (One of my fave bloggers said that the turning point in her blog was when she started blogging everyday)
Secondly, to see which days of the week really were the most and least popular.
The results were surprising, to say the least, so here’s what I learned from blogging everyday for a month:
- Blogging every day is hard, especially when you’re travelling. Some posts only take me an hour or so to write if I already have the photos, others take a lot longer. It can be really time consuming, not to mention anti-social when you’re doing it everyday.
- I should have pre-prepared some posts for days when things didn’t go to plan or I had writers block. (I feel like I should actually have some of these in the bag at all times!)
- My stats did go up, quite dramatically. The graph below shows my page views from the past three months…
- Interestingly my unique user numbers stayed at a similar level, only rising about 1000 month on month. This shocked me slightly, as there was such a rise in page views, however it makes sense to assume that it was the loyal readers clicking more regularly, rather than attracting new readers.
- On that note, I felt I had a lot less time to interact on social media and promote my posts online because I was spending far more time blogging. This could have meant that there were fewer new eyes on the blog, and that the posts I’d spent so much time writing weren’t actually getting the coverage I would want!
- I felt a mid-month burn out, struggled a little about what to write and how to write pieces that remained interesting and relevant to you guys, the readers.
- People like to read personal stuff…my engagement post was my most read blog ever!
- I often left it to the last minute to put a post up, throwing off my usual morning blogging schedule, and meaning I had left time to create blog graphics in Picmonkey and Canva.
- I enjoyed sharing things in real time, for example, posting about the Stockholm marathon the day after watching it, and about the Asics trip whilst I was still in Chamonix. I’ll definitely take this with me, I liked that my content felt fresh, timely and relevant, plus it matched what was happening on my social media.
- There really wasn’t a huge distinction between days of the week – however in general the weekends had lower page views than during the week, and they were the times I found it hardest to blog.
Overall it was a really interesting experiment and it helped me establish that quality of content has to always come before quantity. Not only that, but a blog post is an entire package- from the title and writing, to pictures, graphics and social shares, there’s no point doing one thing well if it falls down in other areas. There are areas that I can definitely improve on when it comes to social, especially Pinterest, and promoting my blog in other areas.
This challenge also made me realise that I do still love blogging, ideally I’ll try to blog five times a week, but putting the pressure on to blog every single day is too much, it took the fun out of it!
Do you blog everyday? Read blogs everyday? What days are you most likely to read your fave blogs?