How long is a piece of string?
The best thing about blogging is that there’s no barriers to entry, you can open up a wordpress or blogger site and start typing. You just need access to a computer and the internet…
The rest is up to you – you could spend a pound, or 10,000 pounds.
I thought it might be interesting/scary to share how much my blog costs to run. I probably spend more than the average small blogger on their site, I have taken the decision that almost any money I make from this blog, especially in the early days, I reinvested back in. It’s only been in the last year that I’ve started making money from it, most of which goes on sports kit, some goes on living expenses.
Blog design – I used the amazing Phil at Pipdig (honestly, the BEST – I’ve recommended him to Zoe, Ashley and Leah in the past too) about £100 to design my blog, and move everything over from Blogger for me.
Hosting – I use Bluehost and spend about £12 a month on hosting…I think. I remember it all came out of my account at once for 3 years worth of hosting, not a cool day when I wasn’t expecting it!
WordPress plug ins – I LOVE CoSchedule, it’s the best money I spend on my blog (other than photography) it allows me to schedule my social posts, Twitter, Facebook and Pinterest when I write my blog posts all in one go. No faffing with any other websites, it’s so quick and easy! If you take anything from this – get Coschedule.
Blog photos – this is the number one expense on my blog right now, and it’s definitely worth it. My regular photographer has upped his rates a little due to increased popularity so there’ll be more self-timer pics, photos taken by my Mum, and maybe some other photographers in this space but I will continue to try to share high quality images both on the blog and on social media.
Advertising – I’ve dabbled a little with Facebook advertising and putting ads on other blogs – I don’t think either work that well with my limited budget. I usually save the Facebook ads for a post I really want to promote, spending about $10 max a time.
Workshops – I loved the ‘Write this Run’ workshops that I attended a few years ago, which I thought were great value. I was also given a ticket to the Blogcademy for my birthday two years ago, which was a lot more expensive but unfortunately not so valuable – more expensive does not always equal better content!
Camera kit– I bought a new 50mm lens when I started getting serious about blogging, and use it a lot for blog pics. I also bought Tom a GoPro (that I knew I’d use too) for our anniversary one year! There are so many pieces of kit that I have my eye on right now…
Fit Kit – it’s true that I spend a lot on workout gear, either to wear to classes/out on runs, but also on photoshoots. You can never have too much kit when you’re a fitness blogger, right?
Expertise – I use an amazing lady in the US to ‘spring clean’ my blog every year, she goes through my SEO, helps pick up mistakes I’m making, optimises popular posts and social media posting. This costs between $75-250, depending on the hours and the work needed. I find this really helpful, and definitely gives me a lot to work on every time. This can seem like a big expense, but sometimes it takes an outsider to see the issues that need fixing.
Hope this has been interesting, would love to know how much you spend on your blog? A lot, a little, nothing?