Do you use an editorial calendar or do you just blog about whatever comes to mind? Some people are very rigorous with their editorial calendars, posting specific posts each week. I definitely go with the flow to ensure posts are relevant and I have space for posts like this that just come to me. But there are some really great benefits from using some sort of editorial calendar;
- Keeps your blog organised, with regular posting
- Ensures you don’t forget to post a pre-written post
- Shows the areas that you are lacking, and the times where your blog doesn’t get updated
- Allows for easier scheduling when you’re on holiday
- Somewhere to keep your blog ideas and makes sure they don’t get forgotten
- If you have a specific themes, you can ensure that you can cover each topic regularly
Another benefit of using an editorial calendar is that you won’t miss any pre-arranged sponsored posts, or blogs about products. It’s not great to get reminder emails from a brand that you’re working with about a post, so being able to give them a firm date on when the blog will go live is a good way to avoid that.
I have a physical calendar that I bought from Paperchase in January that includes a month to view page as well as a week to view, which I fill in with my regular posts, such as my weekly Marathon Training posts on Mondays, race recaps and events that I know about in advance.
I’ll then pencil in posts that I’ve drafted or brainstormed that need to be written, finished and posted. You could use a Google calendar, paper diary, excel spreadsheet or whatever works best for you.
The best widget I have on my blog by far is CoSchedule, it’s a widget that allows you to plan your editorial calendar within your blog, but better than that, it allows you to pre-write your social media shares for your blogs when you schedule your posts. Once you’ve scheduled it, written your Facebook and twitter shares, press publish, you’re good to go! Honestly, this is a game-changer, especially when you’re off on holiday and may not have internet access. It’s not free, but I think it’s well worth the $10 I pay a month for the widget!
Do you schedule your blog posts in advance? How do you plan your content?