I’m a West London girl, pretty much born and bred. I’ve lived here since I was small, gone to school here, worked in West London and spend most of my time here. Annoyingly, most of the trendy workout studios seem to be based in Central or East London – Tom was less than impressed when I dragged him on the tube for an hour to go to Barry’s Bootcamp (P.S he suffered major DOMS after our SuperCore workout there!). Luckily, workout brands seem to be getting the idea that we West Londoners are major fans of the Athleisure look and are building stores to facilitate our needs. Up until a few years ago, Sweaty Betty (yay for their Chiswick shop!) founded in Notting Hill, was one of the only boutique fitness stores in the W postcodes, luckily now this has changed, so below I’ll share with you a few of my faves…
Where to buy Workout Gear In West London
Lululemon has been around in the UK fitness scene for a while, with new shop locations on the Kings Road, Marlyebone and Richmond last year. The most recent opening on Westfield, Shepherds Bush has in-store yoga, alongside their living wall, extensive ‘pant’ collection (leggings for us Brits) and covetable functional yet stylish yoga and running kit.
The popular fitness website is hosting its concept shop on the King’s Road, with new kit landing each week, they are offering personal stylists to help you choose the best looks for your favourite fitness activities, as well as introducing you to gorgeous brands from around the world. Look out for Dharma Bums for snazzy yoga leggings, Lucas Hugh for top of the range luxe wear and Bjorn Borg for European chic.
London’s newest fitness fashion boutique showcases carefully curated sportswear from across the globe as well as their own brand, SALT, designed for both men and women. Browse through runway ready styles from Charlie Cohen, the best of British from Every Second Counts, and stylish lycra/mesh combos from Michi.
It seems that the King’s Road is the place to be (and be seen) for fitness brands, and Nike joined the action a few months ago with their first European Women’s only store. With a trouser hemming service, as well as bespoke bra fitting and gait analysis, this fitness hub is designed to create a well-dressed women’s fitness community in the area offering free a run club and train to run classes.
With it’s community hub on Regent Street encouraging Londoners to ‘Never Stop’’ you’ll find a little of the countryside on one of London’s busiest retail streets. Offering free weekly outdoor training workouts or motivational events in their ‘outdoor playground’, this store will inspire the explorer within, and fully kit you out for whatever that adventure may be.
I am really lusting after this jacket for some adventures in Cardiff and the surrounding Brecon Beacons. It seems that The North Face is part of the Cardiff uniform- there’s so much outdoor gear in the area, although given that it has rained 6/6 days I’ve been there, I’m not surprised.